Text is personal. It sounds banal, but it is your way of speaking to other people and reaching out to your audience. For us, the essence is in every word we spell, and we know that nothing communicates better than a good text. It is the text that creates knowledge, sales, and understanding, and not least keeps your readers informed.
Something to always remember: a bad text is ignored, but a good text is read. Those who have well-written content have a greater chance of being seen, liked, and shared. Expensive marketing efforts and wonderful pictures are of little use if the text is boring or full of errors. The purpose is always to reach your audience, and there is a greater chance that people will like you when your communciation is well-written.